Franchise Your Business > Why Franchise

More Exciting Choices Come With Success

You’ve established a successful business. The rewards are great – the satisfaction of having achieved a goal that few others have realized, recognition in your community, financial security. Still, you know that the potential is greater.

You face a dilemma: How to expand your business?

Why Franchising May Be a Good Choice?

The best answers are those provided by the successful business people who have been in your shoes. Their answers derive from two primary motivators: the ability to grow a business quickly and the satisfaction they feel from working as mentors to other entrepreneurs.

Capital Gains

Franchising provides you with the ability to expand your business much more rapidly at less of a financial risk than if you were to invest in or raise capital to open new outlets. Your profits are higher because your costs are substantially lower than they would be if you owned all outlets. Frequently you and your franchisees can use your combined muscle to achieve purchasing power with key suppliers.

Warm Fuzzies

The psychological benefits of franchising your business cannot be undersold. You help others realize their dreams of financial independence by teaching them how to establish and operate the business you conceived. In return, you’re working with motivated business owners, people who will contribute creative, innovative ideas to benefit the franchise. The simpler management structure of a franchised organization also means fewer headaches for you at the helm. Even employees of franchised organizations are more productive and more loyal. Rather than toiling for a faceless corporation with little chance of breaking through a low-hanging ceiling, employees recognize that by demonstrating the right stuff, they could also own a franchise someday.

Assess Your Franchise Potential

Businesses that have the best potential for franchising have some of these traits in common:

• A proven track record, both financially and operationally. How long you've been in business is not as important as your staying power and the fact that you've proven your concept.
• A unique market niche or a new twist in an established field.
• A sizable growth or under-developed market, or one that is fragmented and ripe for consolidation.
• A business that is interesting and profitable from a prospect's standpoint, one that he or she is proud to own.
• A strong management team committed to the franchise program.
• A business that is replicable and can be easily taught.
• A business that for its price, provides a decent, fairly near-term return on investment and a good living for its owner.

Here's a simple test. Put yourself in the position of a prospective franchisee for your business: Would you open one if it were a company store?

If the answer is yes, you’re probably franchiseable. Find out more about how we can help! Or, if you’d like to discuss your business in more detail with us, at absolutely no obligation and in complete confidentiality, contact us today.